Whether you’re in direct selling, network marketing, or MLM, it’s essential that you’re constantly taking the steps necessary to make yourself more valuable to give you the competitive edge in the industry. With 5,500 people joining a direct selling company every day in the U.S., not only must you seek ways that separate you from the hundreds of thousands of reps in your company, but also must keep evolving to become a more effective leader and entrepreneur.
How do you make yourself more valuable?
The answer is simple: by improving your skills.
You see, having specialized skills makes you more money, attracts people to you, grows your business, and positions you for long-term success. What determines your value in the marketplace has everything to do with your skills. A great example is a brain surgeon versus a M.D. running a general practice. Which doctor gets paid more? The brain surgeon because he has a higher level of skillset.
The good news is we are all in control of our skills. Taking the time to invest in your skills through reading books, listening to empowering and training audios, attending live conference events, and being coached will yield incredible returns in your results.
There are many facets to your skills including communication and people skills. In fact, here are three key areas to hone towards improving your skills and making yourself more valuable in the network marketing industry:
#1 Communication Skills
Advancing your people or communication skills will directly impact your sales, team building, partnerships, retention…every aspect of your business. People are the ones with the money. When you have good communication skills, you’re able to draw people into your vision and convey your message in a way that resonates with their interests and goals. Bolstering your people skills is one of the most important skillsets you can focus on to experiencing real change in your business.
A great resource to leverage in bettering your people skills is How to Win Friends and Influence People by Dale Carnegie. The most successful leaders all have one thing in common: they’ve read this book (Source: Hubspot)! It’s packed with 30 timeless principles that show you how to successfully communicate with people, get others to believe and trust in your vision, and how to lead in a way that fosters growth in your team and business.
#2 Leadership Skills
Being a person that people follow, take action, supports your vision, and become a better person in the process is the true essence of leadership. Developing your leadership skills is critical as an entrepreneur and someone who desires to lead a winning organization. Building your leadership capacities helps you to connect and communicate with your team and prospects, produce a positive atmosphere and culture, stimulate creativity, request feedback from others to constantly improve yourself, and be direct with your people. You become a more effectual person as a result of growing your leadership ability.
There are a plethora of excellent books on leadership and how to progress your skills in this area. Business Insider provides an exhaustive list of best-selling picks to choose from to become an effective leader that people want to follow.
#3 Professional Skills
Growing your professional skillsets requires becoming great in your industry. As a network marketer, your goal is to learn how to become effective so you’re making money in your business. This means knowing how to effectively prospect, facilitate a “party” or event where you’re presenting your opportunity, close the deal, and gain referrals. The better you get at these skills, the more successful you’ll be.
Eric Worre’s book Go Pro: 7 Steps to Becoming a Network Marketing Professional is highly useful in furthering your professional skills in this industry. This simple how-to book gives you exact steps on what to do and say to prospects to move them into your business as customers or active team members. You’ll gain the confidence you need to build a thriving organization and teach your team to do the same.
The only thing that produces value is skills. It’s time to specialize in what will lead to success in your business rather than mediocrity. Commit to honing and perfecting your craft by elevating your skills in these major areas. With consistency, experience an amazing growth in your business…and be positioned to help others succeed as well.
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